Contextualizing London´s streets through the use of pertinent graphic signage.
55% of Londoners look to the floor while walking.
This is a time of a certain sleepwalking state that could be maximized.
For this RCA project i intend to produce a series of interventions that consist in graphics, signs and other forms of visual communication to contextualize what people see in such sleepwalking moments.
Such forms of information can be as diversed as the display of info regarding elements allready present in the urban landscape as well as references to places in the "above the floor" world.